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Joseph Sanborn
Managing Director,
Head of M&A
Phone: (617) 262-6694
jsanborn@rutbergco.com
Monica Mariani
Associate
Phone: (415) 371-1186
mmariani@rutbergco.com
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San Francisco, CA - Velti plc (Nasdaq:VELT) (“Velti”), a leading global provider of mobile marketing and advertising technology, announced the acquisition of Atlanta, GA - based Air2Web Inc. (“Air2Web”), a provider of mobile customer relationship management (mCRM) solutions in the United States and India for many of the world's largest and most trusted consumer brands. Rutberg & Company, LLC (“Rutberg & Company”) served as exclusive financial advisor to Air2Web.
"Air2Web's mobile CRM platform is attracting and retaining many of the most marketing-savvy Fortune 1000 brands including, among others, AT&T, Comcast, American Express, HSBC, Barclays Bank and Citigroup" said Alex Moukas, CEO of Velti. "Through this acquisition, Air2Web's customers can now leverage Velti's comprehensive mobile marketing platform and global capabilities to increase the scope, scale, geographic reach and overall effectiveness of their mobile marketing strategies." Air2Web's technology and data reach are complementary to Velti's mGage platform. This transaction deepens Velti's U.S. footprint and provides improved access to carriers and various verticals. In India, Air2Web expands Velti's footprint in the second largest mobile market by subscribers, providing Velti a stronger foundation to continue to service the Indian market.
About Velti plc
Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT.
About Air2web, Inc.
Founded in 1999, with operations in Atlanta, GA and Chennai, India, Air2Web is a leading provider of comprehensive mobile consumer life-cycle support systems to its global Fortune 1000 client-base. The Company provides a turnkey mobile solution that enables its clients to reduce the cost to the enterprise while improving the customer care experience, increase the effectiveness of its promotional efforts, and gain better insights into customers’ perceptions via the mobile channel. Institutional investors include The Carlyle Group and Vantage Point Venture Partners.
About Rutberg & Company, LLC
Rutberg & Company, LLC is a research-centric investment bank focused exclusively on providing M&A advisory services to both public and private companies, and raising mid to late stage capital for industry leading emerging growth companies in the wireless and digital media industries. The firm is committed to working only with the highest quality companies and investors, and enjoys a reputation for excellence and delivering exceptional investment banking services. Rutberg & Company's research is published monthly and is received by approximately 18,000 professionals.
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