Rutberg Quarterly, Boston Content

Reading the Tea Leaves: What Do New Carrier Initiatives Tell Us about the Future of Wireless?

Wireless carriers are working on initiatives that promise to shape the future of the industry—from location-based service guidelines, to standards for code scanning, to open access. How do these initiatives inter-relate and what do they imply about new directions for the industry? Further, what are the new opportunities for both wireless carriers and their current and future partners? This provocative discussion will explore how new wireless carrier initiatives are laying the groundwork for the industry's next generation of wireless business models, and will include wireless carrier executives, trade association leaders, external industry experts, and innovative mobile application developers.

Moderator
Tom Wheeler	Managing Director Former President and CEO	Core Capital Partners CTIA and NCTA
Speakers
Mark Desautels	VP, Wireless Internet Development	CTIA
Tony Lewis	VP, Open Development Initiatives	Verizon Wireless
David Miller	Founder and CEO	Mobile Discovery
Isaias Sudit	Founder and CEO	LOC-AID Technologies

 

Fireside Chat: What Will It Take to Renew Growth in Mobile Content?

Speakers
Salil Dalvi	SVP, Digital Distribution	NBC Universal
Kayvan Shahabi	Director	PRTM

Hosted by PRTM
 

Marketing Roundtable: Can the Mobile Industry Give Brands and Agencies What They Want?

Before we over-focus on CPMs, revenue shares, and fill-rates, the mobile industry—including wireless carriers, OEMs, publishers, suppliers, and investors—needs to better understand the interests of brands and agencies, our new partners in monetization. How can brands use the mobile medium to establish a connection with their consumers? Are programs (and budgets) for mobile best developed in conjunction with, or separate from, traditional and online programs? Is mobile marketing, rather than mobile advertising, the near-term key to unlocking budgets and moving out of the test phase? And, in that context, what capabilities and information do brands and agencies need from the mobile industry? This session will include executives from brands, agencies, wireless carriers, and OEMs and will focus on what brands want and what, how, and whether the industry can reciprocate.

Moderator
Rajeev Chand	Managing Director and Senior Equity Research Analyst, Wireless	Rutberg & Company
Speakers
Mike Baker	VP and Head, Interactive	Nokia Corporation
Jordan Berman	Executive Director, Media Innovation	AT&T Mobility
Vlad Edelman	CEO	Ansible Mobile (Interpublic/Velti)
George Shaughnessy	Director, Global Architecture	Yum! Brands
Jeff Stier	President, Sector 64 and Head, Business Development, North America	JWT (WPP)