Rutberg Quarterly, Q4 2007 Content

The Opportunities to Create New, Billion-Dollar Media and Internet Brands in Mobile

Mobile innovation continues at a rapid pace globally, with startups and incumbent media and telecommunications companies creating new services across content, communication, commerce, and community applications. Hoping to create mobile parallels for successes like Google, Hotmail, eBay, MySpace, and others, venture capitalists and entrepreneurs aggressively are pursuing new investments, both in line with and around carriers' business models. Further, media and Internet firms and wireless carriers are active in new brand creation, through, for example, made-for-mobile content production and self-branded service launches, respectively.

However, questions remain about whether the mobile industry actually will witness new billion-dollar consumer properties. Is mobile as a domain distinct enough from other domains? Will the user experience be facile enough for mass service adoption? Is the mobile ecosystem fluid enough to generate large scale businesses? In this session, Internet pioneers, mobile entrepreneurs, wireless carriers, and media incumbents will discuss the prospects, applications, and challenges for new mobile brand creation in media and the Internet.

Moderator
Rajeev Chand	Managing Director and Senior Research Analyst, Wireless	Rutberg & Company
Speakers
Sumit Agarwal	Senior Product Manager	Google
Justin Siegel	Co-Founder and CEO	Mocospace
Bill Stone	CEO	Handango
Peters Suh	President	Vodafone Ventures
Geoff Yang	Founding Partner	Redpoint Ventures