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Wireless Influencers 2008
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Mobile Advertising
Rutberg Quarterly, Q1 2008
March 4, 2008
Palo Alto, CA
Rutberg Quarterly, Boston
June 10, 2008
Boston, MA
Rutberg Quarterly, Q3 2008
September 4, 2008
Palo Alto, CA
Rutberg Quarterly, Q4 2008
December 3, 2008
Palo Alto, CA
Previous Conferences
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A preliminary daily agenda for Wireless Influencers 2008 is available below.

Sunday, October 26, 2008 | Monday, October 27, 2008 | Tuesday, October 28, 2008

Sunday, October 26, 2008

12:00pm  -  9:00pm Delegate Registration
12:00pm  -  4:00pm Activities Offsite
4:00pm  -  6:00pm Wine Tasting, hosted by VeriSign
6:00pm  -  8:00pm Welcome Reception, hosted by Oracle

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Monday, October 27, 2008

7:00am  -  12:00pm Mobile Media Salon Open
7:00am  -  9:00pm Delegate Registration
7:00am  -  8:30am Continental Breakfast
8:30am  -  8:45am Opening Remarks
8:45am  -  10:00am Keynote Panel
We Are as We Connect
Moderated by Tom Wheeler, Managing Director, Core Capital Partners
10:00am  -  10:30am Break
10:30am  -  11:30am
Boardroom Meetings
Track 1: Telecom Carriers
What is the net impact of iPhone, Android, and Ovi on wireless carriers?
Track 2: Mobile Marketing and Advertising
Why aren't advertisers spending more money on mobile today?
Track 3: Open Platforms
What does openness mean?
Track 4: Mobile Content and Applications
Media executive roundtable: Does mobile now matter to the business?
Track 5: The Mobile Phone as Lifestyle Infrastructure
How will mobile phones change the way people engage in everyday life activities?
12:00pm  -  2:00pm Lunch, hosted by Starent Networks
1:15pm  -  1:45pm Sector Briefing, hosted by McKinsey & Company
2:00pm  -  3:15pm Keynote Panel
The Wireless Debates
Moderated by Rajeev Chand, Managing Director and Senior Equity Research Analyst, Rutberg & Company
3:15pm  -  3:45pm Break
3:45pm  -  4:45pm
Boardroom Meetings
Track 1: Telecom Carriers
Which assets will drive the most value and differentiation for telecom and cable operators?
Track 2: Mobile Marketing and Advertising
How can advertisers best engage with consumers through mobile?
Track 3: Open Platforms
Which device software platforms will succeed, which will fail, and why?
Track 4: Mobile Content and Applications
Is there a distinct mobile Internet?
Track 5: The Mobile Phone as Lifestyle Infrastructure
What are youths up to on their mobile phones?
6:30pm  -  7:30pm Cocktail Party hosted by Openet
7:30pm  -  9:30pm Dinner hosted by GoTV
9:30pm  -  11:30pm After Party, hosted by Vringo

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Tuesday, October 28, 2008

7:00am  -  3:00pm Mobile Media Salon Open
7:00am  -  12:00pm Delegate Registration
7:00am  -  8:45am Continental Breakfast
8:45am  -  10:00am Keynote Panel
Carrier Roundtable: What Does it Take to Succeed in the
Wireless Business?
Moderated by Craig Ehrlich, Chairman, GSM Association
10:00am  -  10:30am Break
10:30am  -  11:30am
Boardroom Meetings
Track 1: Telecom Carriers
How are emerging markets carriers leading the world in wireless innovation?
Track 2: Mobile Marketing and Advertising
Who will provide useful targeting information for mobile marketing and advertising?
Track 3: Open Platforms
When will consumer electronics embed mobile broadband in large volumes?
Track 4: Mobile Content and Applications
What is the best way to package and price mobile data services?
Track 5: The Mobile Phone as Lifestyle Infrastructure
What are carriers' and OEMs' roles in lifestyle applications such as mobile shopping and payments?
11:30am  -  12:30pm Lunch, hosted by INSIDE Contactless
1:00pm  -  2:00pm Keynote Panel
How the Device Changes the Deliverable
Moderated by Tom Wheeler, Managing Director, Core Capital Partners
2:15pm  -  2:45pm Closing Remarks and Conference Summary
2:45pm  -  4:00pm Closing Reception

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