Sector Forum: Mobile Advertising

Wireless Influencers 2008 is putting the spotlight on what's working in mobile advertising. The Sector Forum: Mobile Advertising at Wireless Influencers 2008 highlights selected partners creating new technologies and solutions that are moving mobile advertising forward now. Click the links below to learn more about each of these companies.

Medio

Based in Seattle, WA, Medio Systems delivers best-in-class, analytics-driven mobile search and advertising solutions in partnership with top mobile operators like Verizon Wireless and T-Mobile, and with leading mobile web sites for companies like CBS and ABC.

Reaching across the entire world of mobile content, Medio delivers relevant answers to consumers across both operator portals and mobile web sites. From ringtones to trusted Internet brands, people can find the entertainment and information they want quickly and easily, from a single search box. Advertising also becomes more relevant to each individual through Medio's analytics, ensuring ads are welcomed as content.

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Jinny

Jinny enables network operators to deliver personalised messaging and media services to subscribers that add value and increase operator revenues. Jinny's product suite focuses on increasing ARPU and reducing costs. The Jinny product range is built to open standards and current specifications. Jinny offers solutions that include carrier-grade messaging, routing and filtering and rating and charging platforms. Jinny's mobile advertising solution delivers effective mobile marketing allowing operators to quickly add additional revenue streams.

Jinny Software operates from its headquarters in Dublin, Ireland, regional headquarters in Dubai, United Arab Emirates, with sales offices in Sao Paulo, Rome and Kuala Lumpur.

Links:
Coming soon...

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ScanBuy

Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical and digital worlds. The ScanLife client application and Code Management Platform are revolutionizing the way marketers, handset manufacturers and carriers around the world provide information and services to the mobile phone. With one scan, you can automatically link to a specific website, send a pre-filled text message, dial a phone number, and more.

Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

www.scanlife.com

Links:
Video

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Useful Networks

Useful Networks, a subsidiary of Liberty Media, is a catalyst in the mobile location market, with offices in Denver, Calgary, and Stockholm. Products:

• sniff - The only social network integrated friend finder that is simple, transactional, and on-demand.
• Location Aware Games Portfolio:
  - Geo – Take over the world, one turf at a time!
  - PhoneTag Elite – A high intensity game of tag, using mobile phones.
• Snocator – The ultimate ski guide for your iPhone! Find out where the snow is flying, figure out where you are on the mountain, and find your friends on at any ski resort in North America.
• Location Aggregation Platform – Connect once, locate everywhere.
• Location Based Advertising – Patent-pending platform enables geo-targeted banner ads, store finders, and proximity-based rewards.

Links:
sniff
UN Location Based Advertising

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