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We are excited about the content and themes for Wireless Influencers 2009, which include several innovations in both the keynote and the boardroom sessions.
The global mobile ecosystem is at a historic and fundamental stage of growth and change. We will endeavor through this year's event to further challenge traditional norms, to shape future industry direction, to drive new growth opportunities, and to facilitate new working relationships.
Importantly, this year's event includes even more small-group discussions than previous years. Further, many sessions employ formats previously not utilized at Wireless Influencers. Examples include:
- Unscripted. This year's agenda includes a new series called "Unscripted." Each Unscripted session will feature an industry visionary, who will field direct questions from a small group of audience members.
- Thesis Statements. Two of this year's boardroom sessions are based on provocative thesis statements on topics that are critical to business plans across the ecosystem. Speakers will represent both "for" and "against" perspectives.
- Emerging Markets. Through a series of discussions, carriers and content providers will share the innovative services that are driving the next phase of growth beyond voice and SMS in emerging markets.
- Application Developers Speak Out. We will hear directly from application developers on what is working well and what is not. This session will provide unfiltered insight and guidance from the innovators who are leading mobile development.
- Mobile +. Our agenda includes a new series called "Mobile+," including Mobile+Money, Mobile+Healthcare, Mobile+Automotive, and Mobile+Energy. Each "Mobile+," discussion will explore the massive new business opportunities created from the intersection of wireless and these other trillion-dollar industries.
- Mobile Media Monetization. We have two sessions on the topic of monetizing media. In the first session, we will profile four of the best examples of mobile marketing and advertising, so that audience members are exposed to the best thinking from around the world and can glean ideas for their own practical business use. In the second session, senior agency executives will have an open panel discussion on the future of advertising, inclusive of traditional, digital, and mobile channels.
- Media 360. This year's sessions will explore the principles of "Media 360," where content is developed for consumers first, seamlessly (and profitably) bridging disparate platforms from out-of-home to online.
We are excited about these new ideas and formats, which represent the constant evolution of the program and our industry. At the core of the conference, however, several critical design principles remain unchanged from our first event in 2005.
- There is more networking time in the program than session time.
- Boardroom sessions focus on interactivity between speakers and audience members.
- Wireless Influencers is off-the-record, and this is a closed-door, no-press, no-analyst environment.
We look forward to seeing you at Wireless Influencers 2009.
Rutberg & Company Research
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